![]() ![]() ![]() Now back to our original question, does this affect SEO? Yes and no. The lower the TTL, the less time the resolver will store it. ![]() The TTL tells the resolving name servers how long to cache that record information. To fix this, you’ll need to lower the TTL (Time to Live) of the record you want to change ahead of time to avoid any disruptions. They could still be seeing your old record configurations minutes or even hours after you made your changes. That’s because DNS records are cached at resolving name servers near your end-users. For example: if you change the IP address of the web server (or endpoint) you may see some traffic unable to reach your web server. If you change this record, you can run into some performance issues. An A record will direct all traffic looking for your domain to your web server. In order for your web content to “go live” you need to point your domain to a web server by creating an A record. If you’ve ever set up a website before, you’ve most likely created a DNS record. This question can be answered two different ways. If I change my website’s IP address, will it hurt my site’s SEO?ĭoes changing DNS affect SEO (Search Engine Optimization)?.What part of DNS play in a site migration?.If I change DNS providers, can it help my SEO?.In this article, we are going to answer some questions about how DNS can alter search engine rankings, like: Since DNS is an “invisible” process that happens in the background, it’s hard to see how it can help or harm your website’s performance and search engine rankings. We hear this question often from our clients or people who want to understand “what does DNS do” or “and how does that help me”. ![]()
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